Research has indicated that 85% of people agree with the statement that 'Christmas should be called Christmas because we are still a Christian country'. But it also shows that only 12% of adults know the facts of the Christmas story in any detail. So, this campaign aims to constantly re-tell the story of Jesus' birth in ways which engage positively with the public's interest.
A publicity leaflet is available which gives full information of the campaign, and PDFs are available to download from this page, for you to read further about the key elements:
NATIONAL ADVERTISING CAMPAIGN - 'Wouldn't it be great if the real Christmas message was to be seen on posters, national newspapers and heard on local radio stations up and down the land in the run up to Christmas? .........'
GUINESS WORLD RECORD ATTEMPT - 'On the 18th December 2011 at 7pm churches and individuals up and down the country will take part in an attempt to smash the current World Record for the largest number of people singing carols together ................'
THE CHRISTMAS EXPERIENCE - 'tells the Nativity story in a compelling, dramatic and personal way, direct via text message, Facebook, Twitter or email. ...'
JOURNEY TO BETHLEHEM - 'Throughout Advent, Premier Christian Radio will be on the Journey to Bethlehem, playing Christmas music that conveys the real reason for the season, to inform, challenge and inspire ....'
Please visit the dedicated website for more information.